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Asian Institute of Management
and Technology
Affiliate to Gauhati University and Dibrugarh University, Approved by Government of Assam
> Academics > Post Graduate Courses > MAMC (Master of Arts in Mass Communication)  

(Affiliated to Dibrugarh University and Approved by Department of Higher Education, Goverment of Assam)

Duration - Two years

About the course:

If creativity is your forte and thinking out of the box is what drives your passion, this course could be for you. This creative and business focused course gives you an excellent understanding of communication, advertising, journalism and public relations principles as well as the chance of working with real clients on creative briefs through various channels. You'll also get the chance to undertake an industry work placement which gives you valuable work experience and a portfolio of work that you can use to impress potential employers.

This program is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organizational communication, journalism, development sector / digital media and public relations. This degree is professional and challenging, providing students with the opportunity to develop their practical skills and an understanding of the media industry.

Teaching and Assessment:

Our teaching styles are likely to be unique, productive and amongst the best. Much of the course is taught in workshop format, where students get to work on key issues and also produce practical work. Assessment will usually be through a combination of individual and group work, presentations, essays, reports, projects, tests and examinations.

You may find work as a reporter, editor, public relation officer, radio jockey, anchor, feature writer, commentator, or production worker in broadcast, print or online. The industry placement programme you will undertake as part of your course is particularly valuable for making contacts and can often lead to an offer of employment. Placements are a vital opportunity to gain industry experience and so potential employers, what you are capable of.

After completion of the course, the students can expect to find placements in the fields like online content developer, advertising, copy writing, corporate communication, film making, video journalist, photo journalist, event organiser, reporting, editing (print or broadcast), feature writing, anchors, production workers, public relations officers to name a few


Internship programs are to be attended by students in esteemed and well known media organizations in the state or outside to enable themselves to understand the workings of the industry. Pre-placement of the students can also be anticipated through such programs

Extracurricular activities:

The course along with the prescribed syllabus also brings into its fore, drama classes for students' personality development. The department also organizes, from time to time, street plays and film making sessions for better interaction with the immediate society, along with renewed understanding of the social fibre.

Group discussions, seminars and industrial visits to some of  the leading media houses form an integral part of the course. The department also plans to inculcate inter college sessions and combined programs with other media schools in the future for broadening the media perspective of the students.

 Regular personality development programs and classes to improve phonetics and presentation skills of students in order to cope up with the competitive world outside are the department's



Placement Companies